The London School Of Economics - LSE and the Mumbai School Of business -MSB have established Discover India Program , a pilot program from 28 March 2011 to 11 April 2011 , where LSE graduates were in India for two weeks, that exposed LSE students to Indian culture and its context .

Purpose of the Exchange: The program for March 2011 gave students from LSE an opportunity to visit India, visit some of its historical sites, meet a few leaders from Indian industry and politics and academia and interact with some faculty and students at MSB . The program was intended to enhance and broaden students' graduate experiences, provide opportunity to live in another culture, and give them a glimpse of a different cultural context. We arranged the following to get them a glimpse of the Positives of Indian Culture and Tradition in diversity.

• A short talk from a local government official or MP about local politics and what issues are important at the moment for Indian voters etc.
• A lecture about climate change and how India is considering sustainability etc as it expands.
• Visit to the British High Commission or British Council
• Visit a school for an afternoon if possible.
• A session on Indian advertising/ marketing, how it has changed in recent years, which products are popular at the moment and how they are advertised etc.
• Visit a media production company- YRF / visit a bollywood film set - film city.